1. Dairy products
2. Procurement of raw milk
3. White milk
4. Pasteurised milk (fresh milk) 
5. High heat treatment milk (high-temperature pasteurised milk)
6. Children’s milk
7. Functional/Fortified milk
8. Probiotic milk (sour milk, kefir, ayran)
9. Long life milk
10. Condensed milk
11. Chocolate milk
12. Coffee milk
13. Yoghurt 
14. Bulk yoghurt
15. Standardised yoghurt 
16. Standardised white yoghurt
17. Flavored standardised yoghurt
18. Standardised kids’ yoghurt
19. Standardised functional yoghurt
20. Milk cream
21. Milk desserts
22. Cheese products
23. Soft cheeses
24. Bulk soft cheeses
25. Standardised soft cheeses
26. Semi-hard cheeses
27. Bulk semi-hard cheeses
28. Hard cheeses
29. Bulk hard cheeses
30. Standardised hard cheeses
31. Standardised juices
32. Ready-to-drink tea (RTD)
33. Milk cake/Milk bars (fridged products)
34. Butter
35. Non-domestic animal feed
36. Frozen vegetables
37. Fresh Packaged Salads
38. Frozen dough
39. Frozen herbs
40. Industrially processed tomato products
41. Fast-food services/mass catering and catering
42. Fast-food services / mass catering and operation of casual dining restaurants
43. Cafés and pastry shops
44. Catering
45. Industrial/industrialised catering
46. Αirline catering services
47. Operation of airport canteens

Clearance of the proposed acquisition by VIVARTIA S.A. (or any company associated to it) of sole control over the companies MICHAEL ARABATZIS S.A. (HELLENIC DOUGH) and MAKEDONIKI SFOLIATA (ALESIS S.A.), according to article 6(1-3) of L. 3959/2011

By its Decision, the Hellenic Competition Commission (HCC) in plenary unanimously approved, under Greek merger control rules (Law No. 3959/2011), the concentration notified on 7.10.2021 (ref no. 8172) consisting in the  change of the quality of control over the companies a) MICHAEL ARABATZIS S.A. (HELLENIC DOUGH) and b) MAKEDONIKI SFOLIATA (ALESIS S.A.) from joint control by VIVARTIA S.A. and Michael Arabatzis to sole control by the company VIVARTIA S.A. (or any company associated to it).

VIVARTIA S.A. (CVC Capital Partners)

1. MICHAEL ARABATZIS S.A. (HELLENIC DOUGH)
2. ALESIS S.A.

The concentration will not bring about any changes in the structure of the relevant markets nor any substantial change in the market shares in the relevant sub-markets concerned, and the level and conditions of competition will not be affected.
In particular, with regard to the horizontal effects of the concentration, it is noted that there are only two horizontally affected markets, namely the market for frozen dough products for home use and the market for ready-made frozen dough products for domestic use, where however the increase in market shares resulting from concentration is, negligible and in any case below 1%. Therefore, the concentration is not expected to have a substantial effect on competition.
With regard to its vertical effects, the notified transaction is not expected to have any detrimental vertical effects of non-coordinated or coordinated behavior, as detailed above. The other upstream and downstream markets, as analysed in the HCC’s Decision, are not affected and therefore the proposed transaction is not expected to have any effect on them.

With regard to the conglomerate effects of the notified concentration (relating to complementary activities of the merging parties), regarding the possibility of the parties to create a stronger pole of competition in the market of frozen dough products, with an increased bargaining power and strengthened position, as maintained by some competitors, it is noted that the parties already have joint control over the companies HELLENIC DOUGH and ALESIS, there are alternative sources of supply for the parties’ customers and these companies do not have significant market power or a dominant position in the markets concerned. In any event, the following the standard practice of the EC in cases where a concentration consisting in the acquisition of joint control has already been thoroughly evaluated in terms of its effects on competition, it is considered that a possible subsequent change in the quality of control from joint to sole is not able to raise new concerns that need analysis and that the notified transaction does not raise serious concerns as to its compatibility with merger control rules in the relevant markets concerned.
In light of the above, the HCC unanimously approves the proposed transaction as it is not expected to significantly impede competition and it does not raise serious concerns as to its compatibility with competition rules in any of the above markets.